{"id":3203,"date":"2021-09-15T13:15:11","date_gmt":"2021-09-15T17:15:11","guid":{"rendered":"https:\/\/vivafallriver.com\/support\/new\/?p=3203"},"modified":"2023-07-18T16:31:11","modified_gmt":"2023-07-18T20:31:11","slug":"signs-of-life-viva-fall-river-working-to-revitalize-south-main-st","status":"publish","type":"post","link":"https:\/\/vivafallriver.com\/support\/signs-of-life-viva-fall-river-working-to-revitalize-south-main-st\/","title":{"rendered":"Signs of Life &#8211; Viva Fall River Working to Revitalize South Main St."},"content":{"rendered":"<p>FALL RIVER \u2014 Anyone who\u2019s driven down South Main Street recently has likely seen the mural pro-<br \/>\nclaiming \u201cViva Fall River.&#8221; It\u2019s part of an initiative that emerged last year to promote the city, both to potential visitors and its own residents.<\/p>\n<p>\u201cIt\u2019s about feeling that connection, that \u2018this is your city, too,\u2019\u201d said Patti Rego.<\/p>\n<p>Rego recently became the district director for Viva Fall River, a burgeoning organization that\u2019s become a banner for publicizing the city\u2019s downtown businesses and cultural attractions. It\u2019s funded through the Transformative District Initiative, a program through state agency MassDevelopment to revitalize specific regions in mid-size cities across the state. In Fall River, the targeted area includes two sections of South Main Street, and it has unofficially extended to the area around Bank Street and Purchase Street off North Main Street.<\/p>\n<p>Read more here: <a href=\"https:\/\/www.heraldnews.com\/story\/news\/local\/2021\/06\/17\/viva-fall-river-working-revitalize-south-main-street\/7703124002\/\">https:\/\/www.heraldnews.com\/story\/news\/local\/2021\/06\/17\/viva-fall-river-working-revitalize-south-main-street\/7703124002\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FALL RIVER \u2014 Anyone who\u2019s driven down South Main Street recently has likely seen the mural pro- claiming \u201cViva Fall River.&#8221; It\u2019s part of an initiative that emerged last year [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[1,44],"tags":[],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-south-main"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/posts\/3203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":3,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":20007,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/posts\/3203\/revisions\/20007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/media\/19485"}],"wp:attachment":[{"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vivafallriver.com\/support\/wp-json\/wp\/v2\/tags?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}