About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Whether you’re a first-time visitor or a local looking to rediscover your city, our center offers everything you need for an unforgettable experience. From curated souvenirs and locally made goods to insightful guides and event information, we’re here to help you make the most of your time in Fall River. Come in and see what makes our community so special!

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Viva In The Press

March 2025 Downloadable Events List

Talk about March Madness! We've got so many events in Fall River this month that we needed 3 whole pages to list them all! Get out your calendar and get ready to enjoy a full month of fun! ...

Fall River Restaurant Week 2025 to shine a spotlight on city eateries. How to sign up.

It's Baaaaack! 2025 Fall River Restaurant Week is April 3-13. Restaurants, sign up now to participate! ...

Celebrate Valentine’s Day in Fall River with these 9 unique date ideas!

Love is in the air, and Valentine's Day is just around the corner! Whether you're in a new relationship, celebrating years of partnership, or planning a Galentine's date with a friend, there's no shortage of ways to acknowledge the holiday. Looking to switch up the normal dinner-and-roses routine? In this blog post, we'll explore a variety of creative and memorable ideas to celebrate Valentine's Day in Fall River! Book a Ghost Tour or Overnight Stay at the Lizzie Borden Bed & Breakfast Does your typical date night involve watching a scary movie, or enjoying a true crime documentary? This time, ...