Paul Donato joined the Advertising Research Foundation as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum.
- Chief Research Officer – The Advertising Research Foundation (2017 – Present)
- Chief Research Officer – The Nielsen Company (2001 – 2017)
- Chief Executive Officer and Co-founder – WPP’s Kantar Media (1998 – 2001)
- Technical Director – IBOPE SA (1994 – 1998)
Paul has also served on the boards of several research related organizations:
- Past Chairman – The Advertising Research Foundation
- IBOPE SA – The largest Latin American Research Company
- Singapore Economic Development Board
- Nielsen Luxembourg S.a.r.l. – Nielsen’s Patent Holding Company
- Member World Economic Forum, Consumer Council
- The Mobile Marketing Association
- U.S. Board: AfriAfya – a Kenyan based telemedicine NGO
- Member – The Future State Committee, The National Air and Space Museum,
Paul is the holder of ten patents in the areas of media methods and computer imagery.