About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Whether you’re a first-time visitor or a local looking to rediscover your city, our center offers everything you need for an unforgettable experience. From curated souvenirs and locally made goods to insightful guides and event information, we’re here to help you make the most of your time in Fall River. Come in and see what makes our community so special!

MEET THE MAKERS

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Viva In The Press

5th Annual We HeART Fall River Arts Festival

Join us on Saturday, May 10th from 12–4 PM in Downtown Fall River for a vibrant celebration of everything that makes our city shine! The We HeART Fall River Festival is back for its 5th year—bigger, bolder, and more inspiring than ever ...

Battle of Fall River Reenactment Weekend

Commemorate the 247th anniversary of the Battle of Fall River with a weekend-long living history event on the same riverbanks that witnessed the battle.The Battle of Fall River Reenactment Weekend (May 31 – June 1, 2025) will feature a variety of engaging activities designed to immerse visitors in the Revolutionary War era and the history of Fall River ...

Fall River Restaurant Week 2025 is underway. Here’s where to go and what to expect.

Let the feasting begin! Fall River Restaurant Week kicks off Friday, April 4, as locals embark on a 10-day celebration of the city's diverse food culture ...