Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.
About Viva
Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.
The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.
Whether you’re a first-time visitor or a local looking to rediscover your city, our center offers everything you need for an unforgettable experience. From curated souvenirs and locally made goods to insightful guides and event information, we’re here to help you make the most of your time in Fall River. Come in and see what makes our community so special!
Viva In The Press
Fall River Restaurant Week 2025 lineup revealed. Get a taste of what’s cooking this April.
Battleship Cove: One of the Most Underrated Tourist Spots in Massachusetts, According to Local Redditors
“Little Portugal” in the USA: A tourism proposal for Fall River Massachusetts
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We’re here to help! Contact us with press inquiries or requests for additional information regarding Tourism & Marketing and filming in Fall River.
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