About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Whether you’re a first-time visitor or a local looking to rediscover your city, our center offers everything you need for an unforgettable experience. From curated souvenirs and locally made goods to insightful guides and event information, we’re here to help you make the most of your time in Fall River. Come in and see what makes our community so special!

MEET THE MAKERS

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Viva In The Press

Thanksmas Night Market & Holiday Celebration!

Join us in Downtown Fall River on November 16th for the start of the holiday season. The 4th Annual Thanksmas Night Market & Holiday Celebration is one you don't want to miss! ...

Fall River’s Beloved Holiday Traditions

Fall River is home to plenty of beloved traditions that mark the winter holidays. From our Victorian gingerbread homes to our perfect sledding hills, residents can enjoy all the magic and history of a true New England winter. However, you don’t have to wait for the snow to fall in order to celebrate- Fall River has a number of annual events that kick off the winter season. Read on for all the details on Fall River’s traditions and events that can get even the biggest Scrooges into the holiday spirit! Annual Children’s Holiday Parade Each year, one of New England's ...

Southcoast Innovation Symposium: Unraveling Tech for Business & Entrepreneurs

Dive into a full day of insights, discussions, and networking opportunities that will unravel the complexities of emerging technologies and how they can fuel your business success ...