Viva Fall River |

Viva! Fall River.

Alive with Authenticity

Welcome to Fall River, MA, a city that pulses with life, culture, and a rich history. Whether you’re strolling along our historic streets, savoring diverse flavors, or embracing the beauty of nature, you’ll discover a city that captivates the heart and leaves an indelible mark on your soul.

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News and Events

From lively festivals that celebrate our rich heritage to engaging cultural events and thrilling performances, there’s always something happening in our vibrant community.

The #1 place to find out what’s going on in Fall River. There’s something for everyone!

Embrace the spirit of celebration at events for residents and visitors.

Discover events that highlight the diverse cultural tapestry of the city.

The latest news, updates, and stories about Fall River.

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Fall In Love with Fall River!

Experience the authentic and exceptional qualities that make Fall River a must-stop South Coast destination: arts, ethnic and cultural traditions, creative businesses, welcoming events and, of course, our incredible food!

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Latest News

December 2025 Downloadable Events List

Looking for fun this holiday season? We’ve got you covered. Fall River is bursting with festive events, cozy experiences, and opportunities to support the local businesses that make our city shine. Here’s your guide to what’s happening in December—let’s make some merry memories! ...

Oh What Fun!! Fall River Holiday Event Preview

From the City of Fall River’s tree lighting and parade to waterfront happenings and vibrant nights on Purchase Street, the holidays are shining across the city. Check out this preview and stay tuned for Viva’s full holiday lineup on December 1 ...

Fall River Shines in The New York Times

Fall River recently earned a mention in a New York Times travel feature exploring how Portuguese culture is thriving and evolving in New England. Read all about it! ...

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Meet Our Community

In Fall River, authenticity reigns supreme. This is a place where genuine connections are made, and the community’s spirit shines through in every aspect of life. From the friendly smiles of the locals to the locally-owned businesses that line the streets, you’ll feel a warmth and welcoming atmosphere that is truly special.